With Anton Paar GmbH, Saubermacher AG, and POD International, three internationally operating companies gave third-year students of the Bachselor’s degree programme in International Management the opportunity to apply their skills in real-life tasks, guided by inputs of the Institute of International Management’s faculty.
Recruiting page analysis, market analysis, strategic development, business modelling, blue ocean design, gamification, sales pitches, creativity tools, and innovation techniques were some of the topics the student teams were working on to approach the goals given by the companies.
Saubermacher AG, POD International, and Anton Paar expressed their satisfaction with the results after the students’ professional presentations in front of juries consisting of company representatives, customers, and lecturers.