Mag. (FH) Irene Michl, MA

Job title: Content Strategist
Company: #irenemichl
I work in: Tattendorf, district of Baden near Vienna
I have been working here since: 2014
My contact: irene.michl@irenemichl.at
LinkedIn

What I do:

As a consultant, I am a problem solver and as a coach, I support content professionals in successful content work. As co-author of the bestseller “Think Content!” I like to share my knowledge so that content strategy becomes a matter of course. As a trainer and university lecturer, I teach methods from content strategy such as content audit, content processes or the development of target group needs. The most important know-how is simply how to work with content effectively and efficiently.

Why I love my job:

I love to support people in their development. With more knowledge, they can do their job in a more relaxed and time-saving way. And the love for digital communication and process optimization has brought me to content strategy.

Important skills in my job:

• Understanding the problems of my clients and working with them to find appropriate solutions.
• Thinking holistically and seeing the connections.
• Connectivity to other areas such as SEO, design, content production, …
• Flexibility in thinking and acting, also a structured approach.

My biggest success in my career so far:

My biggest milestone was revising the book “Think Content!” together with Miriam Löffler. The fact that my name is now on the German “Content Bible” makes me very proud. A lot of work, a lot of learning and consistently staying with it.

I learned this in my studies for my professional life:

I’ve changed my business orientation. I was previously involved in social media strategy. Through my studies, I have found MY topic with Content Strategy and also an international community in which I feel very comfortable.

The job opportunities in my area:

Content is one of the most important economic goods. Nothing works without content. And slowly companies are beginning to see this more and more and are bringing in content specialists. It doesn’t matter whether you work as a content strategist after your studies or whether you use your understanding of the interrelationships in content work for your job.

That’s how I got my job:

After years of working in university marketing, I started my own business as a management consultant. There you have the freedom to create your own job according to your own interests. That’s how I shifted my focus to strategic content consulting during my studies.

Me about my job:

My job is varied and gives me the opportunity to deal with interesting people.