Digital Entrepreneurship

It is impossible today to conceive of a functioning economic system without company founders. In Austria, small and medium-sized businesses make up 99.6 percent of the economy (KMU Forschung Austria) and provide two thirds of all jobs, making them the backbone of the ecosystem.

Our graduates bring with them interdisciplinary expertise, innovative capacity and a focus on solutions – the digital business world is at their fingertips: They become successful startup founders, drive innovation in established companies or work together with large corporations in the field of co-innovation.

Career paths include

• all sectors, since disruption and digital transformation impact all industries.
• all levels found in start-up companies, including executive and management levels such as CEO, CTO or CFO, or specialists.
• established companies, where there is increasing demand for professionals proficient in the processes and tools used in the startup world, e.g. at executive and management level, in innovation departments, in research and development, product development and marketing.
• all areas of entrepreneurship, from entrepreneurship to corporate entrepreneurship to intrapreneurship.
• all regions, since digital startups must act and cooperate globally to open and scale up potential markets and opportunities.

Our graduates have a range of skills:

• Following a proactive problem-solving approach
• Identifying, evaluating and assessing digital business opportunities
• Technical implementation of digital business ideas
• Entrepreneurial skills such as preparing business models and plans, validating assumptions and responding to the findings by either staying on course or adjusting the approach
• Technical understanding of trends and the associated potentials and challenges, especially in the field of digitalisation
• Handling, understanding and interpretation of data
• Risk assessment, evaluation and management
• Successful leadership and strategic understanding
• Successful stakeholder management and networks in the entrepreneurial ecosystem
• Fast action, decision-making and resilience

The Master’s degree in Digital Entrepreneurship provides graduates with the necessary theoretical knowledge to undertake a doctoral programme at a university.