E-Sports Management

Business Excellence Management | Lecture/Practical (IL) | Coursecode: 180370108

Needs Analysis and Brand Management

2.00

ECTS

2.00

SWS

Students learn the basics of systematic and dynamic needs analysis and introduced to brand management. In this course, students will discuss brand development, brand introduction and brand management processes and models using examples from the health, tourism and services industries. Value-added calculations are used to establish the economic relevance of brand management. This course compares the most significant brand value calculation methods and critically analyses their suitability. Traditional analysis tools are also compared to solution tools and discussed.

Business Excellence Management | Lecture (VO) | Coursecode: 180370109

Quality and Risk Management#

2.00

ECTS

2.00

SWS

In this course, students receive an industry-independent theoretical overview of the history, goals and instruments of quality management. Students are also introduced to several different certifiable quality labels and seals. A special focus is placed on quality management in the services industry. Risk management convers measures for systematically recognising, analysing, assessing and monitoring risks, such as financial risks, sales risks, risks posed by competitors and in-company risks. Instruments for measuring and assessing risks (e.g. FMEA) are presented through practical examples, and exercises are conducted to practice the appliction of such instruments thoroughly.

Business Excellence Management | Lecture/Practical (IL) | Coursecode: 180370107

Strategic Management

3.00

ECTS

2.00

SWS

Students are taught the basics of strategic management at a segment level and corporate level using an ideal-typical strategy process consisting of strategic analysis, the formulation and selection of strategy alternatives and strategy implementation. This course also introduces students to strategic management instruments such as potential analysis, balanced scorecard and portfolio analysis.

Economics and Ethics | Lecture/Practical (IL) | Coursecode: 180370105

Ethics and Social Responsibility

2.00

ECTS

2.00

SWS

Based on the general basic concepts of ethics, students will gain knowledge of the ethical factors affecting health, tourism and sports. Various instruments supporting ethical decision making are introduced. Students also learn about responsible corporate behavior in their areas of activity within the context of ecologically relevant aspects and within the context of relationships with employees and exchanges with relevant stakeholder and interest groups.

Economics and Ethics | Lecture (VO) | Coursecode: 180370106

New political Economy

2.00

ECTS

1.00

SWS

Political decisions represent one factor which influences economic development. Based on an introduction to economics, this course will focus primarily on the influencing factors which have a large impact on economic development. Furthermore, determinants affecting political decision-making and actions will be discussed in detail. Using practical case studies, the opportunities and risks of competing and complementary economic and political goals will be analysed to develop highly rational solutions for both fields.

Research and Project Management I | Project Thesis (PA) | Coursecode: 180370104

Research and Project Work I

5.00

ECTS

2.00

SWS

In teams of 4 to 6, the students independently plan a specific project by implementing the project management principles and methods as described by the IPMA (International Project Management Association). Team building and team development are the central theoretical and practical components of this course. The topics are subject-specific and based on the specialisations of the degree. Both internal research projects and external projects brought in by companies or non-profit organisations will be defined.

Research and Project Management I | Lecture/Practical (IL) | Coursecode: 180370103

Statistics and Research Methods I

3.00

ECTS

2.00

SWS

After completing the course, students will demonstrate a basic knowledge of systematic literary research, be able to critically analyse research articles in terms of their structure, methods, results and discussion, know the applications of various qualitative and quantitative survey methods, possess an extensive knowledge of specific qualitative and quantitative data collection methods, and be able to apply these methods in practical scenarios.

Study Basics | Lecture/Practical (IL) | Coursecode: 180370102

Health Promoting Lifestyle

1.50

ECTS

2.00

SWS

This course teaches students the relationships between lifestyle factors, such as the relationship of movement and nutrition to health and tourism. Students are also introduced to lifestyle change and trend development/recognition theory. Within this context, students learn about trend and lifestyle sports, as well as nutrition trends.

Study Basics | Practical (UE) | Coursecode: 180370101

Health, Tourism and Sport Management Orientation

0.50

ECTS

1.00

SWS

Students receive an overview of the main topics of the curriculum to help them better understand the relationships between the teaching content in the various classes over the course of the degree. This course provides insights into the relationships between health, tourism, sport and management. The content provides students with an orientation within the vocational fields before starting the degree .

Event Management Basics | Lecture/Practical (IL) | Coursecode: 180370206

Event Conception and Production

4.00

ECTS

3.00

SWS

In this course, students learn about the planning and organisation of events, as well as their staging and implementation. A special focus is placed on personnel/employee management and budgeting. Additional topics covered include ticketing, event software and apps and augmented reality.

Research and Project Management II | Project Thesis (PA) | Coursecode: 180370202

Research and Project Work II

5.00

ECTS

2.00

SWS

In teams of 4 to 6, the students independently execute a specific project based on the planned work packages and implementation steps from the previous planning phase and present their results during a public hearing. Team building and team development are the central theoretical and practical components of this course. The topics are subject-specific and based on the specialisations of the degree. Internal and external projects brought in by companies or non-profit organisations are executed.

Research and Project Management II | Lecture/Practical (IL) | Coursecode: 180370201

Statistics and Research Methods II

3.00

ECTS

2.00

SWS

This course teaches students applied statistics and the processing of quantitative data in the areas of health, tourism and economics. Upon completion of this course, students will be able to perform descriptive and inductive analyses using the statistics program SPSS and interpret results. They will also be able to process qualitative data and apply content analysis techniques.

Resource Management | Lecture/Practical (IL) | Coursecode: 180370205

Betriebliches Gesundheitsmanagement und Organisationsentwicklung

3.00

ECTS

2.00

SWS

This course teaches students methods for the high-quality development of health promotion conditions, structures and processes in companies as well as the enabling of health-promoting behaviour in employees. In addition to acquiring management competencies for the procedural integration of company health management in the structural and operational organisation and scientific methods for assessing effectiveness, students learn how to apply organisational development concepts. This course also addresses issues regarding the transformation and future of work and discusses them in detail using practical examples.

Resource Management | Lecture/Practical (IL) | Coursecode: 180370203

Financing and Investment

3.00

ECTS

2.00

SWS

This course discusses both the financial sector and investment as related areas within a company. A special focus is placed on application scenarios in the tourism, health and sport sectors. Financial management tasks and goals as well as financial and investment planning are covered. Investment calculation is discussed based on real investments and financial investments. The course also introduces additional variables which influence investment decisions. Financing is illustrated using hands-on examples of bank financing and equity financing.

Resource Management | Lecture/Practical (IL) | Coursecode: 180370204

Leadership and Human Resources Management

3.00

ECTS

2.00

SWS

In this course, students will acquire skills and knowledge in the areas of leadership (demands on executives, management concepts, management styles, character theories, behaviour theories, competency models, new leadership models) and human resource management (basic principles, personnel marketing, recruiting, personnel development, management development, salary and bonus systems, personnel administration, personnel controlling, personnel information systems).

Communication and Change Management | Lecture/Practical (IL) | Coursecode: 180370302

Change Management and Organisational Development

3.00

ECTS

2.00

SWS

This course gives students an overview of the basic change models and the ideal steps of a change plan. They learn the different phases and challenges (location selection, stakeholder analysis and the development of a communication concept, the development of a vision and long-term strategies, the design of change architectures, how to overcome resistance, leadership during change etc.) as well as the associated processing methods. In the second part of this course, students use specific practical cases to exercise and reflect on the application and implementation of these methods and phases.

Communication and Change Management | Lecture (VO) | Coursecode: 180370301

Networking and Business Communication

1.00

ECTS

1.00

SWS

Students learn strategies for forging and fostering (business) contacts and building up their own network. Various network types are described, and the defining features of a good network as well as how to become network-attractive are explained. Students also learn how to start their own networks and how to master a confident presence on the social stage.

Entrepreneurship | Lecture/Practical (IL) | Coursecode: 180370303

Entrepreneurship and Start-up

3.00

ECTS

2.00

SWS

In this course, students learn the key elements and processes of entrepreneurship. The recognition of entrepreneurial opportunities and quantitative and qualitative assessment are discussed, and an ideal start-up process is acted out. In this process, the main tasks, opportunities, risks and key success metrics (evaluations) that follow the creation of a business are explained. Students are also taught the significance of innovation, strategy and business models, marketing, start-up financing, and legal parameters, as well as the business and master plans. Case studies, specifically in the areas of health, tourism, sport and events, are used as practical examples.

Entrepreneurship | Lecture (VO) | Coursecode: 180370304

Sales Management

1.00

ECTS

1.00

SWS

This course discusses strategic approaches to the fundamental course of action in sales. A special focus is placed on customers, competitive advantages, sales channels and price policy. The course also covers the structure of sales organisations, personnel management and the sales culture. The significance and instruments of information management in sales is also touched on. Elements of customer relationship management are introduced. Case studies in the areas of tourism and healthcare operations, as well as the sport and event sector are use as practical examples.

Law | Lecture (VO) | Coursecode: 180370305

Economic and Fiscal Law

3.00

ECTS

2.00

SWS

In this course, students are introduced to Austrian tax law and its systematic functionality using the example of a model business start-up to explore tax consequences and structuring possibilities. This course also discusses corporate law, trade law, company law and insolvency law using practical examples. The sample “operation” of a company is used to illustrate the practical application of all areas of law. Within this context, topics related to corporate law, civil law and criminal law which are relevant to business are presented and discussed. Procedural legality and current trends in legislation and jurisdiction round out the list of topics.

Law | Lecture (VO) | Coursecode: 180370306

Labour Law

3.00

ECTS

2.00

SWS

In this course, students acquire in-depth knowledge of Austrian labour law with a focus on individual labour law (employment contract law) with the goal of acquiring the orientation within the Austrian labour law system needed to work as a future human resources manager (personnel responsibility) and devise actions derived from that orientation, as well as to contribute to the structuring of procedural workflows. Students acquire the ability to interpret and discursively solve specific legal questions related to labour law in practical scenarios based on the current high court jurisdiction.

Master's Thesis and Master's Exam | Master's Thesis (MA) | Coursecode: 180370404

Master's Thesis

25.00

ECTS

0.00

SWS

Students prepare a Master’s thesis in accordance with the relevant scientific criteria pertaining to their discipline. Students present and defend their Master’s thesis within the context of a Master’s exam, in which the connections to central topics of the degree are tested.

Master's Thesis and Master's Exam | Seminar (SE) | Coursecode: 180370405

Master's Thesis Support

2.00

ECTS

0.50

SWS

During the writing of their Master’s thesis, students are provided with technical and scientific support from the initial conceptualisation to the finished thesis. Both discipline-specific skills and scientific skills and capabilities are deepened.

Vocational Preparation | Seminar (SE) | Coursecode: 180370401

Case Studies

3.00

ECTS

1.00

SWS

This course uses case studies to explain the complexity of management situations and teaches students how to develop decision alternatives and the associated scenarios. Students work through case studies directly related to their study focus. The skills acquired in the various specialisations are applied in practical scenarios.

Business Excellence Management | Lecture/Practical (IL) | Coursecode: 180370108

Needs Analysis and Brand Management

2.00

ECTS

2.00

SWS

Students learn the basics of systematic and dynamic needs analysis and introduced to brand management. In this course, students will discuss brand development, brand introduction and brand management processes and models using examples from the health, tourism and services industries. Value-added calculations are used to establish the economic relevance of brand management. This course compares the most significant brand value calculation methods and critically analyses their suitability. Traditional analysis tools are also compared to solution tools and discussed.

Business Excellence Management | Lecture (VO) | Coursecode: 180370109

Quality and Risk Management#

2.00

ECTS

2.00

SWS

In this course, students receive an industry-independent theoretical overview of the history, goals and instruments of quality management. Students are also introduced to several different certifiable quality labels and seals. A special focus is placed on quality management in the services industry. Risk management convers measures for systematically recognising, analysing, assessing and monitoring risks, such as financial risks, sales risks, risks posed by competitors and in-company risks. Instruments for measuring and assessing risks (e.g. FMEA) are presented through practical examples, and exercises are conducted to practice the appliction of such instruments thoroughly.

Business Excellence Management | Lecture/Practical (IL) | Coursecode: 180370107

Strategic Management

3.00

ECTS

2.00

SWS

Students are taught the basics of strategic management at a segment level and corporate level using an ideal-typical strategy process consisting of strategic analysis, the formulation and selection of strategy alternatives and strategy implementation. This course also introduces students to strategic management instruments such as potential analysis, balanced scorecard and portfolio analysis.

Economics and Ethics | Lecture/Practical (IL) | Coursecode: 180370105

Ethics and Social Responsibility

2.00

ECTS

2.00

SWS

Based on the general basic concepts of ethics, students will gain knowledge of the ethical factors affecting health, tourism and sports. Various instruments supporting ethical decision making are introduced. Students also learn about responsible corporate behavior in their areas of activity within the context of ecologically relevant aspects and within the context of relationships with employees and exchanges with relevant stakeholder and interest groups.

Economics and Ethics | Lecture (VO) | Coursecode: 180370106

New political Economy

2.00

ECTS

1.00

SWS

Political decisions represent one factor which influences economic development. Based on an introduction to economics, this course will focus primarily on the influencing factors which have a large impact on economic development. Furthermore, determinants affecting political decision-making and actions will be discussed in detail. Using practical case studies, the opportunities and risks of competing and complementary economic and political goals will be analysed to develop highly rational solutions for both fields.

Research and Project Management I | Project Thesis (PA) | Coursecode: 180370104

Research and Project Work I

5.00

ECTS

2.00

SWS

In teams of 4 to 6, the students independently plan a specific project by implementing the project management principles and methods as described by the IPMA (International Project Management Association). Team building and team development are the central theoretical and practical components of this course. The topics are subject-specific and based on the specialisations of the degree. Both internal research projects and external projects brought in by companies or non-profit organisations will be defined.

Research and Project Management I | Lecture/Practical (IL) | Coursecode: 180370103

Statistics and Research Methods I

3.00

ECTS

2.00

SWS

After completing the course, students will demonstrate a basic knowledge of systematic literary research, be able to critically analyse research articles in terms of their structure, methods, results and discussion, know the applications of various qualitative and quantitative survey methods, possess an extensive knowledge of specific qualitative and quantitative data collection methods, and be able to apply these methods in practical scenarios.

Study Basics | Lecture/Practical (IL) | Coursecode: 180370102

Health Promoting Lifestyle

1.50

ECTS

2.00

SWS

This course teaches students the relationships between lifestyle factors, such as the relationship of movement and nutrition to health and tourism. Students are also introduced to lifestyle change and trend development/recognition theory. Within this context, students learn about trend and lifestyle sports, as well as nutrition trends.

Study Basics | Practical (UE) | Coursecode: 180370101

Health, Tourism and Sport Management Orientation

0.50

ECTS

1.00

SWS

Students receive an overview of the main topics of the curriculum to help them better understand the relationships between the teaching content in the various classes over the course of the degree. This course provides insights into the relationships between health, tourism, sport and management. The content provides students with an orientation within the vocational fields before starting the degree .

Assessment in Health Care Management and Public Health | Lecture/Practical (IL) | Coursecode: 180370115

Analysis of health determinants

3.00

ECTS

2.00

SWS

This course enables students to analyse and define health determinants. The collection, inspection and evaluation of relevant information on factors influencing health is taught in a practice-oriented manner to enable students to derive ways to promote health. This course also teaches methods of stakeholder participation in assessments.

Assessment in Health Care Management and Public Health | Lecture/Practical (IL) | Coursecode: 180370114

Applied Public Health and Epidemiology

3.00

ECTS

2.00

SWS

This course teaches students about the Austrian health system (structure, division of tasks, financing, stakeholders and stakeholder participation). It also reinforces and deepens students’ knowledge of epidemiology. Students analyse case studies on control and decision processes related to current topics. Students also learn how to prepare available epidemiological information for stakeholders and to plan epidemiological studies.

Assessment in Health Care Management and Public Health | Lecture/Practical (IL) | Coursecode: 180370113

Gesundheits- und Leistungssport

3.00

ECTS

2.00

SWS

In this course, students will acquire advanced knowledge of the relationship between physical and sports activities and between physical and psychological health, as well as the activation and connection to sport actions or sport and movement products. Students are also taught about the phenomena and manifestations of competitive sport, with a special focus on doping issues.

Event Management Basics | Lecture/Practical (IL) | Coursecode: 180370206

Event Conception and Production

4.00

ECTS

3.00

SWS

In this course, students learn about the planning and organisation of events, as well as their staging and implementation. A special focus is placed on personnel/employee management and budgeting. Additional topics covered include ticketing, event software and apps and augmented reality.

Research and Project Management II | Project Thesis (PA) | Coursecode: 180370202

Research and Project Work II

5.00

ECTS

2.00

SWS

In teams of 4 to 6, the students independently execute a specific project based on the planned work packages and implementation steps from the previous planning phase and present their results during a public hearing. Team building and team development are the central theoretical and practical components of this course. The topics are subject-specific and based on the specialisations of the degree. Internal and external projects brought in by companies or non-profit organisations are executed.

Research and Project Management II | Lecture/Practical (IL) | Coursecode: 180370201

Statistics and Research Methods II

3.00

ECTS

2.00

SWS

This course teaches students applied statistics and the processing of quantitative data in the areas of health, tourism and economics. Upon completion of this course, students will be able to perform descriptive and inductive analyses using the statistics program SPSS and interpret results. They will also be able to process qualitative data and apply content analysis techniques.

Resource Management | Lecture/Practical (IL) | Coursecode: 180370205

Betriebliches Gesundheitsmanagement und Organisationsentwicklung

3.00

ECTS

2.00

SWS

This course teaches students methods for the high-quality development of health promotion conditions, structures and processes in companies as well as the enabling of health-promoting behaviour in employees. In addition to acquiring management competencies for the procedural integration of company health management in the structural and operational organisation and scientific methods for assessing effectiveness, students learn how to apply organisational development concepts. This course also addresses issues regarding the transformation and future of work and discusses them in detail using practical examples.

Resource Management | Lecture/Practical (IL) | Coursecode: 180370203

Financing and Investment

3.00

ECTS

2.00

SWS

This course discusses both the financial sector and investment as related areas within a company. A special focus is placed on application scenarios in the tourism, health and sport sectors. Financial management tasks and goals as well as financial and investment planning are covered. Investment calculation is discussed based on real investments and financial investments. The course also introduces additional variables which influence investment decisions. Financing is illustrated using hands-on examples of bank financing and equity financing.

Resource Management | Lecture/Practical (IL) | Coursecode: 180370204

Leadership and Human Resources Management

3.00

ECTS

2.00

SWS

In this course, students will acquire skills and knowledge in the areas of leadership (demands on executives, management concepts, management styles, character theories, behaviour theories, competency models, new leadership models) and human resource management (basic principles, personnel marketing, recruiting, personnel development, management development, salary and bonus systems, personnel administration, personnel controlling, personnel information systems).

Planning in Health Care Management and Public Health | Lecture/Practical (IL) | Coursecode: 180370212

Health Economics

3.00

ECTS

2.00

SWS

In this course, students acquire an understanding of healthcare tasks and goals. Costs and benefits are discussed from various points of view, and the challenges facing the health economy of the 21st century are analysed. Healthcare system decisions are discussed in terms of the modes of action of market-economy mechanisms and government regulations, and incentive schemes are analysed from ethical and economic points of view. Health economy evaluations and quality of life measurements, including specific quality criteria, are taught and applied.

Planning in Health Care Management and Public Health | Lecture/Practical (IL) | Coursecode: 180370210

Health in All Policies

3.00

ECTS

2.00

SWS

This course teaches students the principles of the intersectoral collaboration of the HiAP approach to the health promoting management of complex systems. Students will acquire knowledge of the support of participation through intersectoral cooperation and the participation of the population. Using practical examples, negotiation strategies that enable the implementation of intersectoral cooperation at various levels will be practiced. Students will learn the application of various monitoring and evaluation instruments, including health impact assessment.

Planning in Health Care Management and Public Health | Lecture/Practical (IL) | Coursecode: 180370211

advanced

3.00

ECTS

2.00

SWS

This course uses practical applications to teach students current models of and systematic approaches to the theory-led and evidence-based planning of health promoting activities. Students learn to apply culturally adapted and participative methods aimed at empowerment in order to implement health promoting processes in different settings. This course uses practical examples to teach the significance of successful partnerships and networks, collaboration and mediation between different sectoral interests and systematic knowledge.

Communication and Change Management | Lecture/Practical (IL) | Coursecode: 180370302

Change Management and Organisational Development

3.00

ECTS

2.00

SWS

This course gives students an overview of the basic change models and the ideal steps of a change plan. They learn the different phases and challenges (location selection, stakeholder analysis and the development of a communication concept, the development of a vision and long-term strategies, the design of change architectures, how to overcome resistance, leadership during change etc.) as well as the associated processing methods. In the second part of this course, students use specific practical cases to exercise and reflect on the application and implementation of these methods and phases.

Communication and Change Management | Lecture (VO) | Coursecode: 180370301

Networking and Business Communication

1.00

ECTS

1.00

SWS

Students learn strategies for forging and fostering (business) contacts and building up their own network. Various network types are described, and the defining features of a good network as well as how to become network-attractive are explained. Students also learn how to start their own networks and how to master a confident presence on the social stage.

Entrepreneurship | Lecture/Practical (IL) | Coursecode: 180370303

Entrepreneurship and Start-up

3.00

ECTS

2.00

SWS

In this course, students learn the key elements and processes of entrepreneurship. The recognition of entrepreneurial opportunities and quantitative and qualitative assessment are discussed, and an ideal start-up process is acted out. In this process, the main tasks, opportunities, risks and key success metrics (evaluations) that follow the creation of a business are explained. Students are also taught the significance of innovation, strategy and business models, marketing, start-up financing, and legal parameters, as well as the business and master plans. Case studies, specifically in the areas of health, tourism, sport and events, are used as practical examples.

Entrepreneurship | Lecture (VO) | Coursecode: 180370304

Sales Management

1.00

ECTS

1.00

SWS

This course discusses strategic approaches to the fundamental course of action in sales. A special focus is placed on customers, competitive advantages, sales channels and price policy. The course also covers the structure of sales organisations, personnel management and the sales culture. The significance and instruments of information management in sales is also touched on. Elements of customer relationship management are introduced. Case studies in the areas of tourism and healthcare operations, as well as the sport and event sector are use as practical examples.

Law | Lecture (VO) | Coursecode: 180370305

Economic and Fiscal Law

3.00

ECTS

2.00

SWS

In this course, students are introduced to Austrian tax law and its systematic functionality using the example of a model business start-up to explore tax consequences and structuring possibilities. This course also discusses corporate law, trade law, company law and insolvency law using practical examples. The sample “operation” of a company is used to illustrate the practical application of all areas of law. Within this context, topics related to corporate law, civil law and criminal law which are relevant to business are presented and discussed. Procedural legality and current trends in legislation and jurisdiction round out the list of topics.

Law | Lecture (VO) | Coursecode: 180370306

Labour Law

3.00

ECTS

2.00

SWS

In this course, students acquire in-depth knowledge of Austrian labour law with a focus on individual labour law (employment contract law) with the goal of acquiring the orientation within the Austrian labour law system needed to work as a future human resources manager (personnel responsibility) and devise actions derived from that orientation, as well as to contribute to the structuring of procedural workflows. Students acquire the ability to interpret and discursively solve specific legal questions related to labour law in practical scenarios based on the current high court jurisdiction.

Evaluation and Innovation in Health Care Management | Lecture/Practical (IL) | Coursecode: 180370316

Innovation and Funding Management

3.00

ECTS

2.00

SWS

In this course, students learn about different tourism and health funding opportunities as a way to facilitate innovation in companies, organisations and regions. The principles of innovation management are taught, taking innovation initialisation, funding and control into account. This course also covers the interfaces between innovation, human resources and participation processes. Using interdisciplinary case studies, students work through all phases of innovation and funding processes and analyse their potential to generate competitive advantages and financing.

Evaluation and Innovation in Health Care Management | Lecture/Practical (IL) | Coursecode: 180370318

Integrated Health Care Management

2.00

ECTS

1.00

SWS

In this course, students learn about modern supply and care structures in healthcare which have a large impact and are simultaneously economically efficient. Managed care also focusses on the integration of all career groups and the synergies of out-patient and in-patient supply structures. Students are guided in the development of scenarios in which they learn to estimate the consequences with various players, patients, customers in terms of system design. A holistic view takes demographic and intercultural aspects into account.

Evaluation and Innovation in Health Care Management | Lecture/Practical (IL) | Coursecode: 180370317

Quality Assurance and Applied Evaluation

3.00

ECTS

2.00

SWS

This course enables students to monitor the quality of the implementation process of a health promoting measure and its defined goals. It presents evaluation and quality assurance concepts, approaches and instruments using practical examples. It presents possibilities for using participative approaches as an extension of traditional qualitative and quantitative approaches. Case studies are discussed and illustrated for different target groups and settings using evidence from research results.

Implementation and Health Communication | Lecture/Practical (IL) | Coursecode: 180370314

Health Communication

2.00

ECTS

1.00

SWS

This course covers health communication in a social context. It places a focus on the planning and execution of strategic communication on health topics and on health expertise as a resource and obstacle to the understanding of such messages. Students learn how modern media and technologies in health management can be implemented and analyse technical, organisational and commercial possibilities for networking and the shared decision making between doctors and patients in the healthcare system.

Implementation and Health Communication | Lecture/Practical (IL) | Coursecode: 180370313

International Public Health

3.00

ECTS

2.00

SWS

This course discusses health management within the context of globalisation and teaches global public health principles. National health systems and primary care structures are compared, and transnational public health cooperation and control mechanisms (also in the context of crisis situations) are taught. Students analyse and discuss the topics of cross-border healthcare and health tourism as well as the mobility of healthcare employees using practical examples.

Implementation and Health Communication | Lecture/Practical (IL) | Coursecode: 180370315

Spa, Rehab and Clinic Management

3.00

ECTS

2.00

SWS

In this course, students acquire knowledge of and skills in the management of inpatient facilities in the healthcare and tourism sectors. The ongoing transformation of internal and peripheral systems requires early recognition of and response to various groups (patients, residents, guests, employees in a shift-based operation, suppliers, the public). This course discusses topics related to admission, interfaces, discharging, complaints and conflicts, crisis scenarios and safety, customer, diagnosis and treatment paths, core tasks in the process landscape, networking and cooperation and lines of action.

Master's Thesis and Master's Exam | Master's Thesis (MA) | Coursecode: 180370404

Master's Thesis

25.00

ECTS

0.00

SWS

Students prepare a Master’s thesis in accordance with the relevant scientific criteria pertaining to their discipline. Students present and defend their Master’s thesis within the context of a Master’s exam, in which the connections to central topics of the degree are tested.

Master's Thesis and Master's Exam | Seminar (SE) | Coursecode: 180370405

Master's Thesis Support

2.00

ECTS

0.50

SWS

During the writing of their Master’s thesis, students are provided with technical and scientific support from the initial conceptualisation to the finished thesis. Both discipline-specific skills and scientific skills and capabilities are deepened.

Vocational Preparation | Seminar (SE) | Coursecode: 180370401

Case Studies

3.00

ECTS

1.00

SWS

This course uses case studies to explain the complexity of management situations and teaches students how to develop decision alternatives and the associated scenarios. Students work through case studies directly related to their study focus. The skills acquired in the various specialisations are applied in practical scenarios.

Business Excellence Management | Lecture/Practical (IL) | Coursecode: 180370108

Needs Analysis and Brand Management

2.00

ECTS

2.00

SWS

Students learn the basics of systematic and dynamic needs analysis and introduced to brand management. In this course, students will discuss brand development, brand introduction and brand management processes and models using examples from the health, tourism and services industries. Value-added calculations are used to establish the economic relevance of brand management. This course compares the most significant brand value calculation methods and critically analyses their suitability. Traditional analysis tools are also compared to solution tools and discussed.

Business Excellence Management | Lecture (VO) | Coursecode: 180370109

Quality and Risk Management#

2.00

ECTS

2.00

SWS

In this course, students receive an industry-independent theoretical overview of the history, goals and instruments of quality management. Students are also introduced to several different certifiable quality labels and seals. A special focus is placed on quality management in the services industry. Risk management convers measures for systematically recognising, analysing, assessing and monitoring risks, such as financial risks, sales risks, risks posed by competitors and in-company risks. Instruments for measuring and assessing risks (e.g. FMEA) are presented through practical examples, and exercises are conducted to practice the appliction of such instruments thoroughly.

Business Excellence Management | Lecture/Practical (IL) | Coursecode: 180370107

Strategic Management

3.00

ECTS

2.00

SWS

Students are taught the basics of strategic management at a segment level and corporate level using an ideal-typical strategy process consisting of strategic analysis, the formulation and selection of strategy alternatives and strategy implementation. This course also introduces students to strategic management instruments such as potential analysis, balanced scorecard and portfolio analysis.

Economics and Ethics | Lecture/Practical (IL) | Coursecode: 180370105

Ethics and Social Responsibility

2.00

ECTS

2.00

SWS

Based on the general basic concepts of ethics, students will gain knowledge of the ethical factors affecting health, tourism and sports. Various instruments supporting ethical decision making are introduced. Students also learn about responsible corporate behavior in their areas of activity within the context of ecologically relevant aspects and within the context of relationships with employees and exchanges with relevant stakeholder and interest groups.

Economics and Ethics | Lecture (VO) | Coursecode: 180370106

New political Economy

2.00

ECTS

1.00

SWS

Political decisions represent one factor which influences economic development. Based on an introduction to economics, this course will focus primarily on the influencing factors which have a large impact on economic development. Furthermore, determinants affecting political decision-making and actions will be discussed in detail. Using practical case studies, the opportunities and risks of competing and complementary economic and political goals will be analysed to develop highly rational solutions for both fields.

Research and Project Management I | Project Thesis (PA) | Coursecode: 180370104

Research and Project Work I

5.00

ECTS

2.00

SWS

In teams of 4 to 6, the students independently plan a specific project by implementing the project management principles and methods as described by the IPMA (International Project Management Association). Team building and team development are the central theoretical and practical components of this course. The topics are subject-specific and based on the specialisations of the degree. Both internal research projects and external projects brought in by companies or non-profit organisations will be defined.

Research and Project Management I | Lecture/Practical (IL) | Coursecode: 180370103

Statistics and Research Methods I

3.00

ECTS

2.00

SWS

After completing the course, students will demonstrate a basic knowledge of systematic literary research, be able to critically analyse research articles in terms of their structure, methods, results and discussion, know the applications of various qualitative and quantitative survey methods, possess an extensive knowledge of specific qualitative and quantitative data collection methods, and be able to apply these methods in practical scenarios.

Study Basics | Lecture/Practical (IL) | Coursecode: 180370102

Health Promoting Lifestyle

1.50

ECTS

2.00

SWS

This course teaches students the relationships between lifestyle factors, such as the relationship of movement and nutrition to health and tourism. Students are also introduced to lifestyle change and trend development/recognition theory. Within this context, students learn about trend and lifestyle sports, as well as nutrition trends.

Study Basics | Practical (UE) | Coursecode: 180370101

Health, Tourism and Sport Management Orientation

0.50

ECTS

1.00

SWS

Students receive an overview of the main topics of the curriculum to help them better understand the relationships between the teaching content in the various classes over the course of the degree. This course provides insights into the relationships between health, tourism, sport and management. The content provides students with an orientation within the vocational fields before starting the degree .

Event Management Basics | Lecture/Practical (IL) | Coursecode: 180370206

Event Conception and Production

4.00

ECTS

3.00

SWS

In this course, students learn about the planning and organisation of events, as well as their staging and implementation. A special focus is placed on personnel/employee management and budgeting. Additional topics covered include ticketing, event software and apps and augmented reality.

Research and Project Management II | Project Thesis (PA) | Coursecode: 180370202

Research and Project Work II

5.00

ECTS

2.00

SWS

In teams of 4 to 6, the students independently execute a specific project based on the planned work packages and implementation steps from the previous planning phase and present their results during a public hearing. Team building and team development are the central theoretical and practical components of this course. The topics are subject-specific and based on the specialisations of the degree. Internal and external projects brought in by companies or non-profit organisations are executed.

Research and Project Management II | Lecture/Practical (IL) | Coursecode: 180370201

Statistics and Research Methods II

3.00

ECTS

2.00

SWS

This course teaches students applied statistics and the processing of quantitative data in the areas of health, tourism and economics. Upon completion of this course, students will be able to perform descriptive and inductive analyses using the statistics program SPSS and interpret results. They will also be able to process qualitative data and apply content analysis techniques.

Resource Management | Lecture/Practical (IL) | Coursecode: 180370205

Betriebliches Gesundheitsmanagement und Organisationsentwicklung

3.00

ECTS

2.00

SWS

This course teaches students methods for the high-quality development of health promotion conditions, structures and processes in companies as well as the enabling of health-promoting behaviour in employees. In addition to acquiring management competencies for the procedural integration of company health management in the structural and operational organisation and scientific methods for assessing effectiveness, students learn how to apply organisational development concepts. This course also addresses issues regarding the transformation and future of work and discusses them in detail using practical examples.

Resource Management | Lecture/Practical (IL) | Coursecode: 180370203

Financing and Investment

3.00

ECTS

2.00

SWS

This course discusses both the financial sector and investment as related areas within a company. A special focus is placed on application scenarios in the tourism, health and sport sectors. Financial management tasks and goals as well as financial and investment planning are covered. Investment calculation is discussed based on real investments and financial investments. The course also introduces additional variables which influence investment decisions. Financing is illustrated using hands-on examples of bank financing and equity financing.

Resource Management | Lecture/Practical (IL) | Coursecode: 180370204

Leadership and Human Resources Management

3.00

ECTS

2.00

SWS

In this course, students will acquire skills and knowledge in the areas of leadership (demands on executives, management concepts, management styles, character theories, behaviour theories, competency models, new leadership models) and human resource management (basic principles, personnel marketing, recruiting, personnel development, management development, salary and bonus systems, personnel administration, personnel controlling, personnel information systems).

Communication and Change Management | Lecture/Practical (IL) | Coursecode: 180370302

Change Management and Organisational Development

3.00

ECTS

2.00

SWS

This course gives students an overview of the basic change models and the ideal steps of a change plan. They learn the different phases and challenges (location selection, stakeholder analysis and the development of a communication concept, the development of a vision and long-term strategies, the design of change architectures, how to overcome resistance, leadership during change etc.) as well as the associated processing methods. In the second part of this course, students use specific practical cases to exercise and reflect on the application and implementation of these methods and phases.

Communication and Change Management | Lecture (VO) | Coursecode: 180370301

Networking and Business Communication

1.00

ECTS

1.00

SWS

Students learn strategies for forging and fostering (business) contacts and building up their own network. Various network types are described, and the defining features of a good network as well as how to become network-attractive are explained. Students also learn how to start their own networks and how to master a confident presence on the social stage.

Entrepreneurship | Lecture/Practical (IL) | Coursecode: 180370303

Entrepreneurship and Start-up

3.00

ECTS

2.00

SWS

In this course, students learn the key elements and processes of entrepreneurship. The recognition of entrepreneurial opportunities and quantitative and qualitative assessment are discussed, and an ideal start-up process is acted out. In this process, the main tasks, opportunities, risks and key success metrics (evaluations) that follow the creation of a business are explained. Students are also taught the significance of innovation, strategy and business models, marketing, start-up financing, and legal parameters, as well as the business and master plans. Case studies, specifically in the areas of health, tourism, sport and events, are used as practical examples.

Entrepreneurship | Lecture (VO) | Coursecode: 180370304

Sales Management

1.00

ECTS

1.00

SWS

This course discusses strategic approaches to the fundamental course of action in sales. A special focus is placed on customers, competitive advantages, sales channels and price policy. The course also covers the structure of sales organisations, personnel management and the sales culture. The significance and instruments of information management in sales is also touched on. Elements of customer relationship management are introduced. Case studies in the areas of tourism and healthcare operations, as well as the sport and event sector are use as practical examples.

Law | Lecture (VO) | Coursecode: 180370305

Economic and Fiscal Law

3.00

ECTS

2.00

SWS

In this course, students are introduced to Austrian tax law and its systematic functionality using the example of a model business start-up to explore tax consequences and structuring possibilities. This course also discusses corporate law, trade law, company law and insolvency law using practical examples. The sample “operation” of a company is used to illustrate the practical application of all areas of law. Within this context, topics related to corporate law, civil law and criminal law which are relevant to business are presented and discussed. Procedural legality and current trends in legislation and jurisdiction round out the list of topics.

Law | Lecture (VO) | Coursecode: 180370306

Labour Law

3.00

ECTS

2.00

SWS

In this course, students acquire in-depth knowledge of Austrian labour law with a focus on individual labour law (employment contract law) with the goal of acquiring the orientation within the Austrian labour law system needed to work as a future human resources manager (personnel responsibility) and devise actions derived from that orientation, as well as to contribute to the structuring of procedural workflows. Students acquire the ability to interpret and discursively solve specific legal questions related to labour law in practical scenarios based on the current high court jurisdiction.

Master's Thesis and Master's Exam | Master's Thesis (MA) | Coursecode: 180370404

Master's Thesis

25.00

ECTS

0.00

SWS

Students prepare a Master’s thesis in accordance with the relevant scientific criteria pertaining to their discipline. Students present and defend their Master’s thesis within the context of a Master’s exam, in which the connections to central topics of the degree are tested.

Master's Thesis and Master's Exam | Seminar (SE) | Coursecode: 180370405

Master's Thesis Support

2.00

ECTS

0.50

SWS

During the writing of their Master’s thesis, students are provided with technical and scientific support from the initial conceptualisation to the finished thesis. Both discipline-specific skills and scientific skills and capabilities are deepened.

Vocational Preparation | Seminar (SE) | Coursecode: 180370401

Case Studies

3.00

ECTS

1.00

SWS

This course uses case studies to explain the complexity of management situations and teaches students how to develop decision alternatives and the associated scenarios. Students work through case studies directly related to their study focus. The skills acquired in the various specialisations are applied in practical scenarios.

Business Excellence Management | Lecture/Practical (IL) | Coursecode: 180370108

Needs Analysis and Brand Management

2.00

ECTS

2.00

SWS

Students learn the basics of systematic and dynamic needs analysis and introduced to brand management. In this course, students will discuss brand development, brand introduction and brand management processes and models using examples from the health, tourism and services industries. Value-added calculations are used to establish the economic relevance of brand management. This course compares the most significant brand value calculation methods and critically analyses their suitability. Traditional analysis tools are also compared to solution tools and discussed.

Business Excellence Management | Lecture (VO) | Coursecode: 180370109

Quality and Risk Management#

2.00

ECTS

2.00

SWS

In this course, students receive an industry-independent theoretical overview of the history, goals and instruments of quality management. Students are also introduced to several different certifiable quality labels and seals. A special focus is placed on quality management in the services industry. Risk management convers measures for systematically recognising, analysing, assessing and monitoring risks, such as financial risks, sales risks, risks posed by competitors and in-company risks. Instruments for measuring and assessing risks (e.g. FMEA) are presented through practical examples, and exercises are conducted to practice the appliction of such instruments thoroughly.

Business Excellence Management | Lecture/Practical (IL) | Coursecode: 180370107

Strategic Management

3.00

ECTS

2.00

SWS

Students are taught the basics of strategic management at a segment level and corporate level using an ideal-typical strategy process consisting of strategic analysis, the formulation and selection of strategy alternatives and strategy implementation. This course also introduces students to strategic management instruments such as potential analysis, balanced scorecard and portfolio analysis.

Economics and Ethics | Lecture/Practical (IL) | Coursecode: 180370105

Ethics and Social Responsibility

2.00

ECTS

2.00

SWS

Based on the general basic concepts of ethics, students will gain knowledge of the ethical factors affecting health, tourism and sports. Various instruments supporting ethical decision making are introduced. Students also learn about responsible corporate behavior in their areas of activity within the context of ecologically relevant aspects and within the context of relationships with employees and exchanges with relevant stakeholder and interest groups.

Economics and Ethics | Lecture (VO) | Coursecode: 180370106

New political Economy

2.00

ECTS

1.00

SWS

Political decisions represent one factor which influences economic development. Based on an introduction to economics, this course will focus primarily on the influencing factors which have a large impact on economic development. Furthermore, determinants affecting political decision-making and actions will be discussed in detail. Using practical case studies, the opportunities and risks of competing and complementary economic and political goals will be analysed to develop highly rational solutions for both fields.

Research and Project Management I | Project Thesis (PA) | Coursecode: 180370104

Research and Project Work I

5.00

ECTS

2.00

SWS

In teams of 4 to 6, the students independently plan a specific project by implementing the project management principles and methods as described by the IPMA (International Project Management Association). Team building and team development are the central theoretical and practical components of this course. The topics are subject-specific and based on the specialisations of the degree. Both internal research projects and external projects brought in by companies or non-profit organisations will be defined.

Research and Project Management I | Lecture/Practical (IL) | Coursecode: 180370103

Statistics and Research Methods I

3.00

ECTS

2.00

SWS

After completing the course, students will demonstrate a basic knowledge of systematic literary research, be able to critically analyse research articles in terms of their structure, methods, results and discussion, know the applications of various qualitative and quantitative survey methods, possess an extensive knowledge of specific qualitative and quantitative data collection methods, and be able to apply these methods in practical scenarios.

Study Basics | Lecture/Practical (IL) | Coursecode: 180370102

Health Promoting Lifestyle

1.50

ECTS

2.00

SWS

This course teaches students the relationships between lifestyle factors, such as the relationship of movement and nutrition to health and tourism. Students are also introduced to lifestyle change and trend development/recognition theory. Within this context, students learn about trend and lifestyle sports, as well as nutrition trends.

Study Basics | Practical (UE) | Coursecode: 180370101

Health, Tourism and Sport Management Orientation

0.50

ECTS

1.00

SWS

Students receive an overview of the main topics of the curriculum to help them better understand the relationships between the teaching content in the various classes over the course of the degree. This course provides insights into the relationships between health, tourism, sport and management. The content provides students with an orientation within the vocational fields before starting the degree .

Assessment in Health Care Management and Public Health | Lecture/Practical (IL) | Coursecode: 180370115

Analysis of health determinants

3.00

ECTS

2.00

SWS

This course enables students to analyse and define health determinants. The collection, inspection and evaluation of relevant information on factors influencing health is taught in a practice-oriented manner to enable students to derive ways to promote health. This course also teaches methods of stakeholder participation in assessments.

Assessment in Health Care Management and Public Health | Lecture/Practical (IL) | Coursecode: 180370114

Applied Public Health and Epidemiology

3.00

ECTS

2.00

SWS

This course teaches students about the Austrian health system (structure, division of tasks, financing, stakeholders and stakeholder participation). It also reinforces and deepens students’ knowledge of epidemiology. Students analyse case studies on control and decision processes related to current topics. Students also learn how to prepare available epidemiological information for stakeholders and to plan epidemiological studies.

Assessment in Health Care Management and Public Health | Lecture/Practical (IL) | Coursecode: 180370113

Gesundheits- und Leistungssport

3.00

ECTS

2.00

SWS

In this course, students will acquire advanced knowledge of the relationship between physical and sports activities and between physical and psychological health, as well as the activation and connection to sport actions or sport and movement products. Students are also taught about the phenomena and manifestations of competitive sport, with a special focus on doping issues.

Designing Tourism Experiences | Lecture/Practical (IL) | Coursecode: 180370111

Customer Relationship Management

3.00

ECTS

2.00

SWS

In this course, students acquire advanced knowledge of the holistic management of customer relationships and the related technical and non-material instruments, such as multi-channel, revitalisation, opportunity, campaign and complaint management. This will enable them to independently foster, deepen and revitalise sustainable customer relationships.

Designing Tourism Experiences | Lecture (VO) | Coursecode: 180370112

Economic Factor of Sport Tourism / Events

3.00

ECTS

2.00

SWS

This course introduces students to the development and significance of sport tourism from an individual, social, ecological and economical perspective. Students will also be presented with and discuss the different manifestations of sport tourism, as well as its problems and results, from a scientific point of view. This course places a special focus on the analysis of sporting events.

Designing Tourism Experiences | Lecture/Practical (IL) | Coursecode: 180370110

Service Design and Hospitality

3.00

ECTS

2.00

SWS

In this course, students develop the central elements of a leisure and tourism product and work through the key steps of the product’s development, from initial conception to market readiness. They acquire knowledge of target group orientation, perception psychology and customer communication, while delving deeper into the individual product elements, quality management and e-marketing.

Sports Management Basics | Lecture (VO) | Coursecode: 180370118

Economic Factor of Sport Tourism / Events

3.00

ECTS

2.00

SWS

This course introduces students to the development and significance of sport tourism from an individual, social, ecological and economic perspective. Students will also explore the different manifestations of sport tourism, as well as its problems and outcomes, from a scientific point of view. This course places a special focus on the analysis of sporting events.

Sports Management Basics | Lecture/Practical (IL) | Coursecode: 180370116

Health and compeptitive sport

3.00

ECTS

2.00

SWS

In this course, students will acquire advanced knowledge of the relationship between physical and sports activities and physical and psychological health as well, as the activation and connection to sport actions or sport and movement products. Students are also taught about the phenomena and manifestations of competitive sport, with a special focus on doping issues.

Sports Management Basics | Lecture (VO) | Coursecode: 180370117

Organisation and Financing of Sports

3.00

ECTS

2.00

SWS

In this course, students acquire knowledge of the organisation and financing of amateur and professional sport in Austria. The tasks and responsibilities of diverse organisations (associations, clubs etc.) are explained, and the legal and fiscal aspects of various organisational structures are discussed. This course also explains the sending to and execution of international events. Furthermore, the course presents and discusses the financing structures and monitoring mechanisms of national and international organisations and touches on financing options for sports projects.

Event Management Basics | Lecture/Practical (IL) | Coursecode: 180370206

Event Conception and Production

4.00

ECTS

3.00

SWS

In this course, students learn about the planning and organisation of events, as well as their staging and implementation. A special focus is placed on personnel/employee management and budgeting. Additional topics covered include ticketing, event software and apps and augmented reality.

Research and Project Management II | Project Thesis (PA) | Coursecode: 180370202

Research and Project Work II

5.00

ECTS

2.00

SWS

In teams of 4 to 6, the students independently execute a specific project based on the planned work packages and implementation steps from the previous planning phase and present their results during a public hearing. Team building and team development are the central theoretical and practical components of this course. The topics are subject-specific and based on the specialisations of the degree. Internal and external projects brought in by companies or non-profit organisations are executed.

Research and Project Management II | Lecture/Practical (IL) | Coursecode: 180370201

Statistics and Research Methods II

3.00

ECTS

2.00

SWS

This course teaches students applied statistics and the processing of quantitative data in the areas of health, tourism and economics. Upon completion of this course, students will be able to perform descriptive and inductive analyses using the statistics program SPSS and interpret results. They will also be able to process qualitative data and apply content analysis techniques.

Resource Management | Lecture/Practical (IL) | Coursecode: 180370205

Betriebliches Gesundheitsmanagement und Organisationsentwicklung

3.00

ECTS

2.00

SWS

This course teaches students methods for the high-quality development of health promotion conditions, structures and processes in companies as well as the enabling of health-promoting behaviour in employees. In addition to acquiring management competencies for the procedural integration of company health management in the structural and operational organisation and scientific methods for assessing effectiveness, students learn how to apply organisational development concepts. This course also addresses issues regarding the transformation and future of work and discusses them in detail using practical examples.

Resource Management | Lecture/Practical (IL) | Coursecode: 180370203

Financing and Investment

3.00

ECTS

2.00

SWS

This course discusses both the financial sector and investment as related areas within a company. A special focus is placed on application scenarios in the tourism, health and sport sectors. Financial management tasks and goals as well as financial and investment planning are covered. Investment calculation is discussed based on real investments and financial investments. The course also introduces additional variables which influence investment decisions. Financing is illustrated using hands-on examples of bank financing and equity financing.

Resource Management | Lecture/Practical (IL) | Coursecode: 180370204

Leadership and Human Resources Management

3.00

ECTS

2.00

SWS

In this course, students will acquire skills and knowledge in the areas of leadership (demands on executives, management concepts, management styles, character theories, behaviour theories, competency models, new leadership models) and human resource management (basic principles, personnel marketing, recruiting, personnel development, management development, salary and bonus systems, personnel administration, personnel controlling, personnel information systems).

Event Management | Lecture/Practical (IL) | Coursecode: 180370214

Event Hardware and Logistics

3.00

ECTS

2.00

SWS

In this course, students learn how to properly and adequately deploy (technical planning) infrastructure technology, such as audio and lighting technology at events. This course places a focus on the selection of suitable event locations, seating, fair construction, fair booths and specifics related to TV production. It also covers the specifics of event logistics in relation to tour management and international event management.

Event Management | Lecture (VO) | Coursecode: 180370215

Event Law and Safety

3.00

ECTS

2.00

SWS

Based on fundamental structural elements, in this course students learn about the different types of events from a legal point of view. Within this context, this course also covers associations law and commercial law. The fundamental aspects of event safety in all phases of an event (entry/execution/exit) in the areas of risk management, crowd management and safety and emergency planning are also taught. To round out the range of topics, this course also discusses the aspect of event insurance.

Event Management | Lecture/Practical (IL) | Coursecode: 180370213

Live Marketing and Event Communication

3.00

ECTS

2.00

SWS

In this course, students will acquire knowledge of and learn to apply live marketing as an integral part of corporate communication, master the development and planning of marketing campaigns focussed on events and learn how events are staged. This course also covers the financing of events, the optimisation of promotional materials, communication at events, public relations and social media at events.

Planning in Health Care Management and Public Health | Lecture/Practical (IL) | Coursecode: 180370212

Health Economics

3.00

ECTS

2.00

SWS

In this course, students acquire an understanding of healthcare tasks and goals. Costs and benefits are discussed from various points of view, and the challenges facing the health economy of the 21st century are analysed. Healthcare system decisions are discussed in terms of the modes of action of market-economy mechanisms and government regulations, and incentive schemes are analysed from ethical and economic points of view. Health economy evaluations and quality of life measurements, including specific quality criteria, are taught and applied.

Planning in Health Care Management and Public Health | Lecture/Practical (IL) | Coursecode: 180370210

Health in All Policies

3.00

ECTS

2.00

SWS

This course teaches students the principles of the intersectoral collaboration of the HiAP approach to the health promoting management of complex systems. Students will acquire knowledge of the support of participation through intersectoral cooperation and the participation of the population. Using practical examples, negotiation strategies that enable the implementation of intersectoral cooperation at various levels will be practiced. Students will learn the application of various monitoring and evaluation instruments, including health impact assessment.

Planning in Health Care Management and Public Health | Lecture/Practical (IL) | Coursecode: 180370211

advanced

3.00

ECTS

2.00

SWS

This course uses practical applications to teach students current models of and systematic approaches to the theory-led and evidence-based planning of health promoting activities. Students learn to apply culturally adapted and participative methods aimed at empowerment in order to implement health promoting processes in different settings. This course uses practical examples to teach the significance of successful partnerships and networks, collaboration and mediation between different sectoral interests and systematic knowledge.

Sustainability and Tourism | Lecture/Practical (IL) | Coursecode: 180370209

Balanced Resource Management in Tourism

2.00

ECTS

1.00

SWS

In the context of the growing significance of tourism for regional and national economies, this course teaches students how to identify the diverse resources required for tourism both inside and outside of tourism companies and organisations. Interdisciplinary methods for measuring the economic, sociocultural, ecological and political effects of tourism are discussed and used as the basis for the development of strategies for sustainable resource management using modern management instruments in case studies.

Sustainability and Tourism | Lecture/Practical (IL) | Coursecode: 180370208

Health and Nature Tourism

3.00

ECTS

2.00

SWS

In this course, students acquire an in-depth knowledge of nature as a complex resource worthy of protection for health promotion in the form of experience-based tourism products, while taking current trends into consideration. Using best practice examples, challenges and solutions in the area of sustainable nature tourism are analysed from an interdisciplinary perspective with a special focus on the aspects of stakeholder needs, regional development, product design and marketing, and determinants for marketable health tourism products derived from these considerations.

Sustainability and Tourism | Lecture/Practical (IL) | Coursecode: 180370207

Leisure Management and Culture Tourism

4.00

ECTS

3.00

SWS

In this course, students will learn how to manage these products following the principles of resource saving and long-term resource planning. Students will acquire a deeper understanding of the theoretical aspects of leisure management with a special focus on cultural and city tourism. Using case studies, models of civic involvement such as volunteering, social entrepreneurship and caring communities are discussed using citizen relationship management and experience scholarship instruments, and practical principles of action are derived. During the “City as a Stage” excursion, stories from the everyday life of a city are told to provide students with an expanded repertoire of creative leisure education methods.

Communication and Change Management | Lecture/Practical (IL) | Coursecode: 180370302

Change Management and Organisational Development

3.00

ECTS

2.00

SWS

This course gives students an overview of the basic change models and the ideal steps of a change plan. They learn the different phases and challenges (location selection, stakeholder analysis and the development of a communication concept, the development of a vision and long-term strategies, the design of change architectures, how to overcome resistance, leadership during change etc.) as well as the associated processing methods. In the second part of this course, students use specific practical cases to exercise and reflect on the application and implementation of these methods and phases.

Communication and Change Management | Lecture (VO) | Coursecode: 180370301

Networking and Business Communication

1.00

ECTS

1.00

SWS

Students learn strategies for forging and fostering (business) contacts and building up their own network. Various network types are described, and the defining features of a good network as well as how to become network-attractive are explained. Students also learn how to start their own networks and how to master a confident presence on the social stage.

Entrepreneurship | Lecture/Practical (IL) | Coursecode: 180370303

Entrepreneurship and Start-up

3.00

ECTS

2.00

SWS

In this course, students learn the key elements and processes of entrepreneurship. The recognition of entrepreneurial opportunities and quantitative and qualitative assessment are discussed, and an ideal start-up process is acted out. In this process, the main tasks, opportunities, risks and key success metrics (evaluations) that follow the creation of a business are explained. Students are also taught the significance of innovation, strategy and business models, marketing, start-up financing, and legal parameters, as well as the business and master plans. Case studies, specifically in the areas of health, tourism, sport and events, are used as practical examples.

Entrepreneurship | Lecture (VO) | Coursecode: 180370304

Sales Management

1.00

ECTS

1.00

SWS

This course discusses strategic approaches to the fundamental course of action in sales. A special focus is placed on customers, competitive advantages, sales channels and price policy. The course also covers the structure of sales organisations, personnel management and the sales culture. The significance and instruments of information management in sales is also touched on. Elements of customer relationship management are introduced. Case studies in the areas of tourism and healthcare operations, as well as the sport and event sector are use as practical examples.

Law | Lecture (VO) | Coursecode: 180370305

Economic and Fiscal Law

3.00

ECTS

2.00

SWS

In this course, students are introduced to Austrian tax law and its systematic functionality using the example of a model business start-up to explore tax consequences and structuring possibilities. This course also discusses corporate law, trade law, company law and insolvency law using practical examples. The sample “operation” of a company is used to illustrate the practical application of all areas of law. Within this context, topics related to corporate law, civil law and criminal law which are relevant to business are presented and discussed. Procedural legality and current trends in legislation and jurisdiction round out the list of topics.

Law | Lecture (VO) | Coursecode: 180370306

Labour Law

3.00

ECTS

2.00

SWS

In this course, students acquire in-depth knowledge of Austrian labour law with a focus on individual labour law (employment contract law) with the goal of acquiring the orientation within the Austrian labour law system needed to work as a future human resources manager (personnel responsibility) and devise actions derived from that orientation, as well as to contribute to the structuring of procedural workflows. Students acquire the ability to interpret and discursively solve specific legal questions related to labour law in practical scenarios based on the current high court jurisdiction.

Evaluation and Innovation in Health Care Management | Lecture/Practical (IL) | Coursecode: 180370316

Innovation and Funding Management

3.00

ECTS

2.00

SWS

In this course, students learn about different tourism and health funding opportunities as a way to facilitate innovation in companies, organisations and regions. The principles of innovation management are taught, taking innovation initialisation, funding and control into account. This course also covers the interfaces between innovation, human resources and participation processes. Using interdisciplinary case studies, students work through all phases of innovation and funding processes and analyse their potential to generate competitive advantages and financing.

Evaluation and Innovation in Health Care Management | Lecture/Practical (IL) | Coursecode: 180370318

Integrated Health Care Management

2.00

ECTS

1.00

SWS

In this course, students learn about modern supply and care structures in healthcare which have a large impact and are simultaneously economically efficient. Managed care also focusses on the integration of all career groups and the synergies of out-patient and in-patient supply structures. Students are guided in the development of scenarios in which they learn to estimate the consequences with various players, patients, customers in terms of system design. A holistic view takes demographic and intercultural aspects into account.

Evaluation and Innovation in Health Care Management | Lecture/Practical (IL) | Coursecode: 180370317

Quality Assurance and Applied Evaluation

3.00

ECTS

2.00

SWS

This course enables students to monitor the quality of the implementation process of a health promoting measure and its defined goals. It presents evaluation and quality assurance concepts, approaches and instruments using practical examples. It presents possibilities for using participative approaches as an extension of traditional qualitative and quantitative approaches. Case studies are discussed and illustrated for different target groups and settings using evidence from research results.

Implementation and Health Communication | Lecture/Practical (IL) | Coursecode: 180370314

Health Communication

2.00

ECTS

1.00

SWS

This course covers health communication in a social context. It places a focus on the planning and execution of strategic communication on health topics and on health expertise as a resource and obstacle to the understanding of such messages. Students learn how modern media and technologies in health management can be implemented and analyse technical, organisational and commercial possibilities for networking and the shared decision making between doctors and patients in the healthcare system.

Implementation and Health Communication | Lecture/Practical (IL) | Coursecode: 180370313

International Public Health

3.00

ECTS

2.00

SWS

This course discusses health management within the context of globalisation and teaches global public health principles. National health systems and primary care structures are compared, and transnational public health cooperation and control mechanisms (also in the context of crisis situations) are taught. Students analyse and discuss the topics of cross-border healthcare and health tourism as well as the mobility of healthcare employees using practical examples.

Implementation and Health Communication | Lecture/Practical (IL) | Coursecode: 180370315

Spa, Rehab and Clinic Management

3.00

ECTS

2.00

SWS

In this course, students acquire knowledge of and skills in the management of inpatient facilities in the healthcare and tourism sectors. The ongoing transformation of internal and peripheral systems requires early recognition of and response to various groups (patients, residents, guests, employees in a shift-based operation, suppliers, the public). This course discusses topics related to admission, interfaces, discharging, complaints and conflicts, crisis scenarios and safety, customer, diagnosis and treatment paths, core tasks in the process landscape, networking and cooperation and lines of action.

Management of Health Tourism Facilities | Lecture/Practical (IL) | Coursecode: 180370307

Leisure and Tourism Economics

2.00

ECTS

1.00

SWS

This course discusses the economics of leisure and tourism and the main features, organisational forms and goals of leisure and tourism policy at a national and international level using practical examples. Students create a concept for a tourism region in Austria or in a neighbouring country, while taking into account the economic and market situation, as well as the initial tourism situation. This course also elaborates on tourism policy goals and measures and discusses their implementation.

Management of Health Tourism Facilities | Lecture/Practical (IL) | Coursecode: 180370308

Spa Management

3.00

ECTS

2.00

SWS

In this course, students are introduced to the basic types of thermal springs and spas, as well as the structures of the international spa markets and their special ranges of services. The specific management requirements of these health tourism types of business are explored in more detail through theory and practical examples, with a special focus on the areas of architecture and space planning, financing, HR management and quality management.

Management of Health Tourism Facilities | Lecture/Practical (IL) | Coursecode: 180370309

Spa, Rehab and Clinic Management

3.00

ECTS

2.00

SWS

In this course, students acquire knowledge of and skills in the management of inpatient facilities in the healthcare and tourism sectors. The ongoing transformation of internal and peripheral systems requires early recognition of and response to various groups (patients, residents, guests, employees in shift-based operations, suppliers, the public). This course discusses topics relating to admission, interfaces, discharge, complaints and conflicts, crisis scenarios and safety, customer, diagnosis and treatment paths, core tasks in the process landscape, networking and cooperation and lines of action.

Regional Development | Lecture/Practical (IL) | Coursecode: 180370311

Destination Management

3.00

ECTS

2.00

SWS

In this course, students are introduced to the fundamental types of tourist destinations and their specific organisational structures, as well as the typical management instruments for analysing and controlling destinations. Students acquire the skills needed to develop decision structures within destinations and to resolve conflicts. For external communication, this course covers modern forms of communication such as branding and cluster building (as health destinations, for example), to enable the generation of synergy effects and other competitive advantages for the destination.

Regional Development | Lecture/Practical (IL) | Coursecode: 180370310

Innovation and Promotion Management

3.00

ECTS

2.00

SWS

In this course, students learn about different tourism and health funding opportunities to facilitate innovation in companies, organisations and regions. The principles of innovation management are taught, including innovation initialisation, funding and control. This course also covers the interfaces between innovation, human resources and participation processes. Using interdisciplinary case studies, students work through all phases of innovation and funding processes and analyse their potential to generate competitive advantages and financing.

Regional Development | Lecture/Practical (IL) | Coursecode: 180370312

Regional Development

2.00

ECTS

1.00

SWS

In this course, students acquire a basic understanding of the complex and dynamic relationships in sustainable regional development. Various regional development concepts and strategies are explored, and analysis, control and monitoring instruments suitable for exploiting existing resources are covered. The necessary regional management skills are developed within the context of a practical project. Here, a special focus is placed on communicative and moderation skills with regard to the promotion of network processes.

Specific Sports Management | Lecture/Practical (IL) | Coursecode: 180370323

Athlete Management

2.00

ECTS

1.00

SWS

This course teaches students the fundamental and legal principles of individual athlete management. The brand building (the athlete as a brand), prominence, attractiveness and affinity of individual athletes are discussed from a holistic perspective of consultation and care. This course also discusses the relationship of athletes to the media, as well as the advertisement and market value of athletes. Work as a player consultant in the football sector is also covered.

Specific Sports Management | Lecture/Practical (IL) | Coursecode: 180370322

Management of Commercial Sports Providers

2.00

ECTS

1.00

SWS

In this course, students are confronted with the challenges of commercial sports providers. Questions regarding location, space and hall requirements/planning, positioning, marketing and quality and risk management are discussed using theory and practical examples. This course also discusses sales pitches, customer loyalty programmes and internal and external communication to meet the customer expectations for a modern service provider.

Specific Sports Management | Lecture/Practical (IL) | Coursecode: 180370324

Management of Sports Associations and Organisations

3.00

ECTS

2.00

SWS

In this course, students acquire knowledge of the organisation, structure and management of sports clubs and organisations in Austria. Students are taught specific management skills which are required as basic knowledge and competencies for leading clubs and sports organisations in a modern service society. Real case studies in the field of activity are also discussed and analysed to round out the course.

Sponsoring, Legal Issues and Infrastructure in Sport | Lecture/Practical (IL) | Coursecode: 180370319

Infrastructure Management of Sports Facilities

3.00

ECTS

2.00

SWS

After an introduction to the basic terminology of sports facility construction, students acquire knowledge of the construction and operation of various sports facilities (requirements analysis, building contractor and operator models, space and function programmes, equipment and materials, existing structure or adaptations) through the teaching of theory and practical examples. This course also covers the demand for sports facilities and the Austrian federal contracts act. Financing options, funding possibilities and the coverage of operational costs during ongoing operation account for the finance-related portion of this course.

Sponsoring, Legal Issues and Infrastructure in Sport | Lecture/Practical (IL) | Coursecode: 180370321

Sport Sponsorship

3.00

ECTS

2.00

SWS

In this course, students will acquire knowledge of the various types of sport sponsoring (event, personnel and venue sponsoring), as well as its distinction from other sponsoring types (culture, media and public sponsoring). The use of promotional materials in the sports sector, as well as media rights and licences, are also covered. Sponsoring at mega events and the topics of ambush marketing round out the list of topics in this course.

Sponsoring, Legal Issues and Infrastructure in Sport | Lecture (VO) | Coursecode: 180370320

Sports Law

3.00

ECTS

2.00

SWS

In this course, students acquire knowledge of significant legal issues related to amateur and professional sporting practices. In this context, sports law is interdisciplinary material related to public law, European law, labour and social law, property law, civil and criminal liability and commercial and tax law. This course also covers the special features of Austrian and international sports organisations (umbrella associations, professional associations, sports arbitration etc.). The topic of sport sponsorship is not treated as a means to an end, but rather as a welcome supplement to corporate communication.

Master's Thesis and Master's Exam | Master's Thesis (MA) | Coursecode: 180370404

Master's Thesis

25.00

ECTS

0.00

SWS

Students prepare a Master’s thesis in accordance with the relevant scientific criteria pertaining to their discipline. Students present and defend their Master’s thesis within the context of a Master’s exam, in which the connections to central topics of the degree are tested.

Master's Thesis and Master's Exam | Seminar (SE) | Coursecode: 180370405

Master's Thesis Support

2.00

ECTS

0.50

SWS

During the writing of their Master’s thesis, students are provided with technical and scientific support from the initial conceptualisation to the finished thesis. Both discipline-specific skills and scientific skills and capabilities are deepened.

Vocational Preparation | Seminar (SE) | Coursecode: 180370401

Case Studies

3.00

ECTS

1.00

SWS

This course uses case studies to explain the complexity of management situations and teaches students how to develop decision alternatives and the associated scenarios. Students work through case studies directly related to their study focus. The skills acquired in the various specialisations are applied in practical scenarios.