Key subject areas
Strategic management and leadership in e-sports
Students acquire in-depth knowledge of the strategic management of e-sports organisations. This includes leading teams, developing business strategies and managing processes. These skills qualify graduates of this degree programme for management positions, enabling them to play a key role in shaping the development and success of e-sports companies.
Event and project management in e-sports
A central component of the degree programme is the planning and organisation of e-sports events and tournaments. Students learn how to successfully manage complex projects, from budget planning and the legal framework to event realisation. Graduates of ‘E-Sports Business and Management ’ have innovative career opportunities, for example as an e-Sports manager, social media specialist, e-Sports event organiser or content creator. Knowledge of sports sponsorship or brand management rounds off the profile.
Digital marketing and media expertise
The e-sports market is highly digitalised. The degree programme therefore also teaches digital marketing, social media management and content creation. In addition, companies are increasingly using innovative strategies to effectively reach and retain the growing gaming community. This opens up exciting professional and new opportunities for marketers to make their mark in a dynamic and future-orientated field.
