In recent years it has become normal for people to carry their smartphone as a camera with them all the time, drones and action cameras have become more and more affordable
and easier to use. Due to this development, the production of image material with these devices is becoming increasingly popular. In this way, a multitude of personal photographs and authentic images are created by the participants during events. For conventional reporting, documentation or advertising, trained teams produce images professionally: the material is produced in a targeted and structured manner.
Professional production cannot offer the authenticity of user generated content (UGC ). The concept of the Community Clip unifies the authenticity of UCG with professional video production during events. All participants of an event are involved in the production of the image material, while basic concept, data management and post‒production remain in hands of the professional team. This creates visual content that is authentic, emotional and direct in terms of perspective, composition and motivation.
