How to: Visual Merchandising.

This bachelor’s thesis offers an overview of the emergence, functionality as well as the profit and application of visual merchandising. The focus of this work is the explanation and presentation of the different advertising and design principles that are relevant in the field of optical sales promotion. These are visually illustrated giving examples. For people without prior knowledge in the field of visual merchandising, this work serves as a reference to lay the foundation for a successful sale and to optimize the shopping experience and customer satisfactio