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Project

New old variety

In their Master’s thesis, Lara Nellißen and Fiorella Rossi explore the creative communication of rammed earth through exhibition design.

Rammed earth is an ancient and sustainable building material that has been displaced in favour of industrially manufactured building materials, such as concrete, bricks, cement, steel, and other building materials. However, many of these products are a major source of carbon emissions and are almost impossible to recycle. The reintroduction of rammed earth as a traditional, sustainable technology could play a significant role in the decarbonisation process of the construction industry. The first challenges are to train professionals and create awareness in society. The aim of this master’s thesis is to design an exhibition that informs a broad, non‒specialised audience about rammed earth in an attractive and practical way. New perspectives on the building material will be opened up through a dialogue with experts. By publicising the advantages and positive properties of rammed earth, the project is helping to transform it from an outdated technology into an innovative building material with great potential for a climate‒friendly future.

(c) Lara Nellißen & Fiorella Rossi

(c) Lara Nellißen & Fiorella Rossi

(c) Lara Nellißen & Fiorella Rossi

(c) Lara Nellißen & Fiorella Rossi

(c) Lara Nellißen & Fiorella Rossi

(c) Lara Nellißen & Fiorella Rossi

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