A solid corporate design is essential for every larger company. It conveys professional attitude and provides recognition value. The interaction of the logo, font, color and form, as well as their application possibilities with various forms of media, taking into account the corporate design, clearly demonstrates the complexity of this topic.
This thesis explains the most important aspects of the corporate redesign for the POST Family Resort, from the design of the logo to the choice of font and color, in accordance with the established design rules.