UNISONO – The redesign of a visual identity

This bachelor’s thesis documents the creation of the corporate redesign for the company of the Dachauer family and gives general insights into the field of corporate design. The goal of the redesign consists of creating a consistent design for the variety of the company’s products . Based on the analysis of the current design, it was possible to determine problematic areas and to define requirements for the redesign. The subsequently created corporate design is summarised and specified in a style guide.