All (industrial) enterprises must define strategic success potentials and objectives, as well as the means to achieve them. This is done by developing implementation and optimisation processes for strategic planning and business focus. For over 20 years now, the group has investigated modern methods and approaches to controlling, both through contract research projects as well as publications in more than 100 scientific and trade journals produced in cooperation with international networks.
Service engineering includes the systematic development of (product-related) services using engineering and business management methods.
Key research areas
- How can companies successfully implement or optimise strategic management processes and strategic controlling processes?
- How can start-ups strategically plan and justify their development plans?
- How can companies systematically plan their digital transformation?
- What are the modern budgeting approaches that companies must adhere to these days?
- Which international controlling standards are being established, and how can Austrian companies benefit from them?
- Which aspects of special controlling can companies adopt?
- How can manufacturing companies determine the maturity level of their service portfolio?
- How can manufacturing companies expand their current portfolios with additional services?
- What impact does the digital transformation have on the service sector?
Use cases
- Cost management in the Covid crisis (international comparison)
- Digital finance – robotic process automation