Health Management in Tourism

Our graduates are familiar with the new requirements and development potential at the interface between health care and leisure. Their core competences involve the development, implementation and marketing of health-oriented tourism offers for leisure use and the optimal use of resources. Our graduates pursue a wide range of careers from project management to marketing and sales in tourism organisations, managing thermal spas or health centres. It is also possible to pursue a doctoral programme at a university focusing on business or social sciences.

The graduates of our Health Management in Tourism course have the following knowledge and abilities:

• Well-founded understanding of the links between health, civilisation and lifestyle
• Knowledge of the connections and influencing factors between the elements of fitness, wellness, health, nutrition, exercise and lifestyle
• Knowledge of forms of leisure activity and motivational structures and developments
• Knowledge of innovative developments in the leisure sector and their applications
• Knowledge of requirements structures and their investigation – market research
• The basics of nutrition, diet and exercise, etc. and the links with aspects of health, leisure and lifestyle
• Ability to plan and implement health promotion measures as well as primary, secondary and tertiary prevention
• Ability to manage service offers in the health and leisure sector within networked systems
• Entrepreneurial potential concerning innovative and initiative-based approaches to new developments at the interface of health and leisure, including the required business knowledge and management skills
• Subject-specific foreign language expertise and communication skills