Health Management in Tourism

This course focuses on practical experience as well as theory-based content. If you wish to further your organisation skills, you will be given the opportunity to prove yourself in this sector during the very first semester. You will be responsible for a project of your choice to be completed for a real-life customer over the first two semesters. Your project team will include Bachelor’s students from different year groups who will help to organise the projects under your direction. This exercise will help to kick-start your professional career: you will have to communicate with the customers and implement their specifications, while also proving your communication and organisation skills as the team leader.

Over the years, the Water Jug Race has become an integral part of the event calendar in the Bad Gleichenberg region. Each year, sporting fans from the region gather together to take part in various runs from a competitive relay to a creative run, all organised by students from FH JOANNEUM. The event is independently planned and finally implemented by students in cooperation with the Festival of the Future which traditionally takes place on the same day. The Master’s students who act as project managers are responsible for the entire event – from theoretical planning to fund raising and organisation. They are supported by students on the Bachelor’s course.

• Duration: two semesters
• Semester: 1st/2nd semester
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The Festival of the Future in Bad Gleichenberg is an event which brings together young and old and breathes new life into this traditional health spa town. An afternoon of sport and family activities is organised by FH JOANNEUM Master’s students in cooperation with stakeholders from the region, from the Bad Gleichenberg primary school to various regional companies. The project is further developed each year by teams led by Master’s students and takes place during the Water Jug Race.

• Duration: two semester
• Semester: 1st/2nd semester
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From 2 to 12 February 2015, students on the Health Management in Tourism Bachelor’s and Master’s courses conducted a total of 408 personal interviews to analyse the perceived brand image of the Parktherme Bad Radkersburg thermal spa. They interviewed passers-by with an average age of 35.9 years both in the immediate surroundings and across Austria, including the capitals of Klagenfurt, Vienna and Linz. Through their research project, students wanted to determine the importance of a thermal spa visit in the leisure behaviour of the population as well as identifying the preferences of spa guests and establishing the brand awareness of the Parktherme Bad Radkersburg. The market research analysis, including planning and follow-up work, was successfully implemented by the students with the aid of Claudia Brandstätter and her team from bmm.

• Duration: two semester
• Semester: 1st/2nd semester