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Department Management and Business
Global AI-powered Business Evolution
My Studies
“This study programme offers an in-depth overview of the key facets of digital transformation and evolution in a business context. It covers the history, current trends, as well as actual technologies in artificial intelligence and emphasises practical applications of AI in business settings. Students will learn about the effective and efficient use of specific AI-based tools, particularly online and cloud solutions. Additionally, the program equips students with the ability to evaluate the potential applications and benefits of future AI tools.”
Wolfgang Granigg, Head of degree programme
AI-powered Business on a Global Level
You will learn about the possible applications and concrete benefits of artificial intelligence in a business context, as well as their potential downsides and risks. You will be introduced to different tools and frameworks within the scope of artificial intelligence. The emphasis is always on the concrete applicability in business.
AI-concepts, GDPR and ethics
You will learn about the principles of neural networks, large language models and other basic concepts behind artificial intelligence. This theoretical background, GDPR, and practically useful ethical guidelines will help you to evaluate the possible uses and benefits of current and future tools in the field of AI.
Strategic Management and Finance
You will be introduced to the fundamentals of strategic management, business development, and business plan design. In addition, we provide you with courses on state-of-the-art topics in various disciplines, such as finance, controlling, supply chain management, ethics, etc.
Global Markets and Economy
You will gain an insight into important characteristics of global markets as well as the opportunities, threats, and challenges for multinationals doing business abroad. We provide you with the necessary knowledge about international trade theory, economic development and history as well as legal frameworks.
Scientific Methods, Market Research and Projects
In the area of social and economic sciences you will learn about qualitative and quantitative research methods at an advanced level. In the “Business Lab” you will apply your theoretical knowledge within projects that are related to “Global AI-powered Business Evolution”.
Organisation
In the 1st semester we focus on advanced fundamentals. In the 2nd semester we will move on to the applications of theoretical knowledge in various settings, with a focus on the chosen specialisation. In the 3rd semester you will study at one of our numerous partner universities and carry out an applied project abroad. We start the 4th semester with blocked courses followed by reduced classroom-teaching to allow you to focus on your master’s thesis and master’s exam preparation.
Career Prospects
In this master’s programme you will be prepared for career opportunities in a wide range of professional environments and positions, from profit to nonprofit organisations, from production and service-oriented companies to consumer goods and industrial goods industries. As a graduate of “Global Strategic Management” with the specialisation in “Global AI-powered Business Evolution” you will be qualified to pursue many different positions within those industries, especially in the fields of business transformation, digitalisation and digital innovation management
