Key data
Job description: Director International Sales
Company: XAL GmbH
I work in: Graz
I’ve worked here since: 3 September 2007
My contact
What I do
I plan market entry strategies and expansion plans with the directors of the local subsidiaries and the international sales managers and implement them with my team. I maintain personal contacts with the world’s most important customers. In addition, I am responsible for the marketing of the two brands XAL and Wever & Ducre. The team for online and offline marketing activities has 14 employees. In addition, I am a member of the Board of Directors, which is responsible for the economic performance of XAL and controls the enterprise group.
The leadership of a motivated field and office team is a central element of success.
Why I love my job
Because my job is very varied, and I face new challenges each day. I can quickly implement my ideas in all areas with a great team, thereby helping to shape the company’s progress.
Important skills in my job
- Flexibility
- Diligence
- Assertiveness
- Emotional intelligence
- Analytical thinking
The best experiences in my job
XAL bought its bankrupt Belgian lighting brand Wever & Ducre from a bank. I could help give the brand a young image, to develop new products and to build up a new global sales structure. Today, Wever & Ducre is again highly successful both in terms of sales and earnings.
How I found my current job
Via an open email from my former course director Dr Apfelthaler.
What I learned for this job during my studies at FH JOANNEUM
I acquired a lot of the tools which I use today during my studies; Marketing, Controlling, Finance, and HR
Job prospects in my field
Opportunities will always be excellent in sales, no matter how far digitisation progresses.
I am
- flexible
- hard-working
- assertive
- empathic
- analytical
About my job
I’ve been lucky enough to find a job and a company that suits me perfectly. I look forward to new challenges each day, and I am sure that both my personal growth and the growth of XAL are far from over.
