ALPHARUN asked the students to develop market entry strategies for three selected US states, Texas, California and Florida, in the project lecture “International Market Entry”. In addition, another team analysed the company’s website to suggest improvements.
In their project teams, the students developed strategic analyses, met with ALPHARUN three times and finally presented their research results to the company at the end of the semester.
Following the motto “Relaxing on the Move”, ALPHARUN (German: Alphalauf) combines running and walking with relaxation techniques and meditation.
For their presentations, the project teams combined creative elements perfectly matched with ALPHARUN, such as a short morning alpharun and meditation. In an executive paper, the student project teams summarise their recommendations and make them available to the company.
The client Dr. Johannes Huber and Lecturer Elizabeta Valentic are extremely satisfied with the research results of the students:
